When the person grows,
the business follows.
728 Group works with driven business owners and leaders who know there's a next level, and are ready to do the real work to get there. Not just on the business. On themselves.
High-performance coaching and strategy for winners who want to win bigger.
See how we work →
OUR PHILOSOPHY
Most coaching fixes the business or the person. We don't believe you can do one without the other.
There are two lines we track with every client. One is your goal line — revenue, team performance, growth. The other is your soul line — clarity, energy, identity, and how you show up. When those lines move together, everything accelerates. When one stalls, so does the other. That's not a theory. We've watched it happen, and we've lived it.
We don't call this life coaching. We don't call it consulting. We call it what it is: developing the whole leader, so the whole business can grow.
Who you're becoming as a leader
What your business is achieving
HOW WE WORK
Coaching is the gym. You have to do the reps.
When you lift weights, you're not just building muscle — you're breaking down existing fibers so stronger ones can form. Coaching works the same way. You challenge the thoughts, habits, and patterns that got you here, so new ones — better ones — can take their place.
It's not passive. It's not a pep talk. It's focused, consistent work on the person behind the business — the same way you'd build any high-performing asset.
01
Challenge existing patterns and beliefs
04
Apply it directly to your business
02
Build new ways of thinking & being
05
Repeat. Growth is a practice, not event
03
Discover what you're actually capable of
06
Track the soul and goals - together
"The goal isn't just a bigger business. It's a bigger version of you — one that can hold a bigger business."
WHO WE SERVE
You've built something real. You know there's more. Something's in the way.
You're hitting $1M–$5M but the growth has stalled — and honestly, so have you. The business runs on your energy, and your energy is running low.
We work on both: the systems that free your time and the mindset that's been the real ceiling.
You have a team, but they're not really a team. You're carrying everyone's weight and making every decision. It's exhausting and you're not sure how you got here.
Leadership isn't a personality trait — it's a skill. We build it with you and around you.
The vision that once got you out of bed has gone quiet. You know where you want to go but something — doubt, distraction, the daily grind — keeps getting in the way.
Clarity is a practice. We help you rebuild it and keep it.
Your business is doing well on paper. But something about the way you're living it doesn't feel like what you signed up for when you started.
This is exactly where the soul line and the goal line have to be worked on together. That's our lane.
We work with business owners generating $500K and up — from six-figure entrepreneurs building momentum to eight-figure leaders optimizing at scale.
HOW WE ENGAGE
Three ways to work with 728 Group.
Every engagement is a real partnership — not a course, not a group call, not a template. We're in it with you.
01
1:1 performance coaching
Weekly sessions built around your specific ceilings — in the business and in yourself. High accountability. Real outcomes. Both lines, always.
02
Leadership development
Build a leadership layer that holds when you step back. We develop your people the same way we develop you — the whole leader, not just the manager.
03
Team performance
For owners whose teams have potential that isn't converting to results. We align effort, sharpen execution, and build a culture that performs consistently.
Our engagements are designed for businesses generating $500K and up.
WHO WE ARE
We've sat where you're sitting. That's not a tagline.
Charlie and the 728 Group team come from a multi-generational background in entrepreneurship. We've watched brilliant people build businesses that eventually trapped them — and we decided early on to do something about it.
We're not consultants who send decks. We're not life coaches who skip the hard business questions. We're partners who hold both lines — and we stay in it until both move.
7 → 8
The move we're built around
3rd Gen
Entrepreneurship in our DNA
7 2 8
The name started over dinner - a conversation about what we do best: helping businesses make the move from 7 figures to 8. But 728 Group was never just about a revenue number. It's about the trajectory. The ambition to keep moving from wherever you are, toward whatever you know you're capable of. Six figures, seven, eight. The number matters less than the direction. The number just stuck because the idea did.
FROM OUR CLIENTS
When both lines move, everything changes.
"728 Group helped me get past self-doubt and start taking real action. The clarity and confidence I built working with them changed everything about how I run my business."
"We struggled to get our owners aligned and our team bought in. 728 Group gave us the framework we were missing — real vision, core values, and accountability at every level."
YOUR FIRST WORKOUT IS FREE
Most people who find us were sent here by someone who trusted us with their business.
The vision call isn't a sales pitch. It's your first real session. 45 minutes to get honest about where you are, where you want to go, and what's actually standing in the way. We'll tell you straight whether we're the right fit. You do the same.
No commitment. No deck. Just a real conversation - and your first rep.